How to Form a Strategic Plan

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Do you think most business leaders do strategic planning along the lines of how it's taught in business school and do you think great innovators do anything remotely like that? I think that many businesses do do it because they were taught it and it is definitely the dominant method. But modern science actually has told us quite a lot about how creativity actually happens and what the mechanism is, he says.

William Duggan, professor of management at Columbia Business School at Columbia University, talks about his latest book, Strategic Intuition. Duggan critiques traditional methods of strategy and planning and suggests that the opportunism and adaptability are more productive detailed plans. He also discusses the nature of intuition and creativity along with insights into how the brain works to better understand problem-solving.