William Duggan on Strategic Intuition
EconTalk
00:00
How to Form a Strategic Plan
Do you think most business leaders do strategic planning along the lines of how it's taught in business school and do you think great innovators do anything remotely like that? I think that many businesses do do it because they were taught it and it is definitely the dominant method. But modern science actually has told us quite a lot about how creativity actually happens and what the mechanism is, he says.
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