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John Caudwell, businessman

Desert Island Discs

00:00

How Many Sacrifices Did You Have to Make to Reach That Level of Success?

After two years of losses, you decided to change tax. So you concentrated on selling the phones, while brian kept the car business going. How did that change your finances? Within two weeks, i'd found a way of turning the two thousand pounds loss into 20 thousand pounds a month profit. And growing, we became the leader in europe in everything from mobile phone sales to retailing to trade sales and accessory distribution. Everything we did, we hadat one simple target, to be the best and the biggest.

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