The So What from BCG cover image

Net Zero Will Pay for Itself

The So What from BCG

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The Cost of Carbon Dioxide

Do you really think that the most consumers across the world would be willing to pay a little bit extra as we would? I mean there isn't the consumer so this will never be the entire answer. We've looked in a project with the World Economic Forum last year at all major product groups or the seven biggest value trends globally which are responsible for around half of global emissions. Stuff like electronics, buildings, food, automotive and others. If we would fully decarbonise those what would this actually mean economically and what would this do to the cost of products?" "For the bulk of all products the cost difference would be somewhere around the boy park of one to two percent or less"

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