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Article. The Future of Ecommerce That Wasn’t: An In-depth Look into What Went Wrong with Wish

The Synopsis

CHAPTER

Factors Contributing to the Success and Downfall of Wish

This chapter discusses the key factors that contributed to the success and downfall of Wish, an ecommerce platform. It highlights the unique user acquisition engine of Wish, the importance of direct relationships with manufacturers, and addresses criticisms of low-quality products and slow shipping times. The chapter concludes with the struggles Wish faced in attracting new shoppers and the impact of rising advertising costs.

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