Turbo Tax - The Fear, Uncertainty and Doubt of Users

Turbo tax capitalized on how much americans loathe doing our taxes and fear getting oble with the i r s. Often nudging consumers was as simple as a front choice or color on the web site making the paid option slightly more prominent, so you'd be more likely to click on it. But there were other things that into it did that i think, crossed a line. And they actually stopped doing them after we wrote about them.