How to Tell a Good Story

The first thing to remember when crafting a story is that your audience is first the journals. While the audience ultimately is your target user and the wider public, the journalist is the gatekeeper. And if you don't get past them, you're not going to get to their audience. That's always the biggest mental shift that marketers need to make.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app