The Bottom Up Is the Key to Building Consensus

Andheno: With the bottom up, they make things sticky. The top down makes it happen? Yes. Andheno: What do you think works best when trying to merge the to and build a bridge? Such a good question. It's different for, it for every company, arguably. But a, that's why it goes all back to discovery. So am, you're not only nurturing your bottoms up people, youre expanding the trial,. You're also reading everything about that company in order to figure out what are their top initiatives. That is an indicator something's happening at this company. Soye: Do you time box your trials? When you do see there