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Counter Positioning: A Powerful Disincentive for Startups
I'm always looking for an eighth because also as an investor, if there is an eight, that's probably really obscure and are probably going to be a little bit more than a hundred. I do have a special place in my heart for counter positioning. If something's happening in the kind of flux that you guys deal with very fast, responding late may mean that you don't do it. Late fees accounted for half of Black Buster's income. Netflix said we're not doing it and Black Buster eventually mimicked Netflix. My suspicion is if they'd done it a year earlier, I'm not sure Netflix would exist.