
How to Structure Your Product Thinking by Booking.com Sr PM
The Product Podcast
00:00
Product Discovery - The Opportunity Tree
The value proposition canvass is great helping you then marp your gains and pains to ideas. So if customers have got pains, you can come with concepts. Theare pain relievers that y're going to help your customer to actually am overcome some of these issues. And the same wth pain point. You don't just have to look internnly at your own web side. You might look across the whole market,. Look at things like in the banking industry, for example. It's all about ideation. It's all understanding how that problem can be solved....
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