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#AskGaryVee 293 with Michael Ovitz

The GaryVee Audio Experience

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How to Get a Competitive Advantage From a New Formula to Go to Market

We had three stars we had three writers and we had a director. We came with the whole thing completely put together for them all they had to do is say yes or no That's right, and we did not give them much time to say no How quickly did the rest of the market so this packaging which gave you guys a Competitive advantage? Or do they kind of sit and push against it for a while and then later succumb to it and do it as well? Well fortunately for us the competition was slow to react but in their ability to move quickly audacity we started Sign It's what's happening to bainer media right now in the moments of their audacity while they scrutinize it

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