Why Not Now? with Amy Jo Martin cover image

Episode 181: Jen Sincero - How to Transform in a Turbulent Time

Why Not Now? with Amy Jo Martin

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Why Has Your Self Help Book Done So Well?

Aser says he wanted to write something pithy, that gave the information in as little time as possible. He thinks his humour and irreverence appeals to people who are looking for a bit of self help. The book was passed on by every publisher but has sold more than 100,000 copies so far. Aser: "I just love the snackable, tangible takeaways"

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