What’s the Office for?
Akimbo: A Podcast from Seth Godin
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Words Only Work When Other People Know What They Mean
Words only work when other people know what they mean. Most of the things in our world you can use quite happily by yourself, but as we all know, using words by yourself can make you seem a little bit like an outlier. When do you think it's best to speak directly to that audience who is likely to understand those words and when to avoid them so that a larger public might be able to enter the conversation?
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