Why ElevenLabs doesn't hire traditional PMs

Luke Harries is Head of Growth at ElevenLabs, where he leads marketing, product, engineering, and developer experience. ElevenLabs has raised $281M with the latest round pricing the company at a $6.6B valuation. Previously, Luke held roles at PostHog and Microsoft, and is also an angel investor supporting startups like Lovable and Runna.

AGENDA:

• The $6.6B Growth Engine Behind ElevenLabs

• Why Luke Said "No" to Investing in ElevenLabs (and Why He Was Wrong)

• How ElevenLabs Makes a Horizontal Product Strategy Work

• How to Build Sharded Growth Teams That Actually Scale

• The 7-Part Launch Playbook That Gets 700K+ Views Per Product

• The Truth About CAC, Payback, and Performance Marketing in AI

• SEO Isn't Dead: The Mini-Tool Strategy You Should Steal

• Kill Your Inbound SDRs—The Case for Voice AI in Sales

• Why You Don't Need PMs and the Rise of Growth-Led Product Teams