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62: Avoiding the Validation Trap

The Bootstrapped Founder

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Validation - When Validation Really Worked Out Well

We trusted a designer just on his reputation, not on his attempt at ac building a product with the people who would eventually use it. We didn't validate with people in the field because we assumed that we knew everything by having a cofonner that was already established in the field in the past. So let's talk about when validation actually worked out well. And that was with vita canda, where we flipped this around, and we made sure that once we had a prototype, that we could dock food.

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