10min chapter

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Why you bought your couch

Planet Money

CHAPTER

Inside High Point: Furniture Market Insights

This chapter takes listeners through the vibrant furniture market in High Point, North Carolina, showcasing how the local industry has evolved with a focus on design and branding. Guided by industry expert Caroline Hipple, the segment delves into the business-to-business dynamics of the market, emphasizing consumer trends and the critical role of predicting color styles like Huckleberry. It also reflects on the influence of millennials on furniture preferences, revealing how their nostalgic tastes are shaping modern design approaches.

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