Nina dos Santos: I mean, you and i have both poured a heck of a lot of money and time into starting and growing our respective businesses. And to your point, we both began in financial media, well, call it a around the same time. The ffailure factor is absoutl huge. So strategically under diversifying to have one company could insanity. Dos Santos: But there are things that you did and that i did in creating our companies that i know, cause we've had long chats about these, to increase the odds that we would succeed.