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15. Was advertising better in the past?

Future Proof

CHAPTER

Why Are There No Funny Ads Anymore?

Ads that used to take forty nine weeks have compacted their time scales a lot since then, haven't they? One of the reasons for that is brand purpose. But i think another reason it's been pretty damned difficult to be funny over the last two years. Someon is a creative person, as a writer or an arrector, you just can't write funny when you're trapped at home.

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