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S11E06 - Inside The Super Bowl

Under the Influence with Terry O'Reilly

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Super Bowl Commercials - Marketing the Super Bowl

Of the top 20 most watch television events in us, all but one have been super bolls. The price of a commercial in the super boe is always stupefying. This year, nbc is asking for six point five million dollars per 30 second commercial. There are roughly about 50 minutes of ads in the four hour broadcast. Many companies that advertise in the game out performed the s and p 500 in the days afterwards. It's just being on the super bowl that counts.

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