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Navigating the Political Landscape: Media and Messaging
This chapter explores the instability of political beliefs among individuals, focusing on the salience of key issues in influencing voter opinions during elections. It discusses the media's impact on political narratives, specifically how shifts in strategy among both parties have shaped public perception and engagement. Additionally, the chapter highlights the challenges faced by the Democratic Party in adapting their messaging and media strategies to connect with voters in an evolving media environment.