The Importance of Gearing Up for the Tour

It's SRAM and daylight, as far as who's got the most to lose here. When they went down the Yumbo Visma route, this would have been the reason. They want that bike photo at the Champs-A-Lise with the Yellow Jersey. It's like the last piece of the puzzle for them in terms of their marketing stretch. But it's funny because you're right, I reckon, Lantent. Not every piece of equipment is created equal.

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