Ih G One Rewards - Guest Retention

O keith barr, when he was talking in february, he said that the loyalty programm had gained seven percentage points in contribution in the four years prior to the pandemic. But as my colleague, boder gertz was saying earlier, from skift researchin between 20 19 and 20 20, there was a little bit o backsliding,. And it dropped three per centage points, from forty two % to 39%. So it looks like one of the metrics that i'm magining that your program's re vitalization will be judged by as how well it sort of reverses, it brings back the loyalty contribution. I imagine guest retention will be another metric that