The Importance of Choosing the Important Over the Urgent

You've said that when people ask your advice, you often state, choose the important over the urgent. Why that particular piece of advice? I think this advice is so important. And it always takes people a look back because right now, especially in the 21st century, we are having people at us all the time. If you really remember what's important to you, all that urgent stuff, you just realize there's a noise.