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How This World Cup Changed Soccer
The Daily
The World Cup, FIFA Land?
FIFA could not be happier in any way. They have made, they said on Friday, $7.5 billion over the course of the four years cycle. This has been for FIFA, essentially a blank canvas. Huge stretches of Doha have been built for the tournament. There's no objection to what they can do. Money has been no object. And so what we have had is effectively the purest form of FIFA land. I mean, you've been living in it for the past month. It feels just a little bit 1984. There's music everywhere. Like, you know, if ever there was a stamp of global approval, this was it. Having the World Cup says
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