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#144 Gary Klein: Insights For Making Better Decisions
The Knowledge Project with Shane Parrish
The Zone of Indifference
When we are making a decision, there's two really similar options that are near equal. We spend a lot of time and money trying to make a perfect decision. These are the hardest decisions people ever wrestle with. The paradox is, if the advantages and disadvantages of the two options are almost perfectly balanced, it doesn't matter which one we pick.
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