David Nottoli 'Creative Thinking, Problem Solving, Value Creation'
The New Abnormal
00:00
Advertising No Longer Builds Brands
The ad agency of old am that er was full of sorl of rock star creatives, as they say. The one consotof at sea who said, tom, the fundamental premise we operate under is that a brand isn't built from advertising any more. It's built from a collection of touch points, increasingly digital, that customers go through when interacting with your brand. So we transform stale experiences for human good.
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