020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity
Sweat Equity
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Branding and Marketing Strategies of Squid Hoss
This chapter examines the branding journey of Squid Hoss, highlighting the duality of its name and the personal transformation it represents. It discusses innovative marketing strategies for a direct-to-consumer clothing brand, including the use of influencer marketing and TikTok's edgy humor to drive engagement. Additionally, the chapter delves into essential components for online success, such as effective calls to action and website design to reduce bounce rates and enhance customer experience.
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