Big Data

Big data is certainly something that seems to be on everyone's mind. We're getting a lot of article pitches I'm not for sure. Being an information architect you're having to sort through all this stuff. The numbers by themselves don't really mean that much. It's only when you can use them to create relationship or to highlight relationship better said to demonstrate cause and consequence, causation and correlation that you really have something. If not you're just accumulating zeros and ones so you can say that you're using big data on your project.