AI is not coming for your job! On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!) In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope design, smart strategy, savvy social and most recently, AI. Over the last two and a half years, she's worked with over 60 clients on brands of all types. But because of the ADHD of it all, she's transitioning into educating brand designers about how they can integrate generative AI into their workflows. She spent the last 6 months head first in Midjourney, becoming an expert on this tech that is literally still in beta. Previously, she led creative for Ulta Beauty's social media team, where she worked with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department, and has designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ----------------------- In today's episode, we cover the following:
- What is AI?
- How is Midjourney different from ChatGPT?
- Why understanding design terminology is helpful when using Midjourney
- The legality of using AI-generated images
- The importance of fact-checking when using AI
- How to use AI as a creative tool
- Embracing AI for a competitive edge
----------------------- RESOURCES:
----------------------- Guest info: To learn more about Lauren and her distinct style, you can follow her on
Instagram @TheBemusedStudio, or visit her website
TheBemusedStudio.com. Use code KISSMYAI for 15% off the BAIS CAMP course when it launches or 15% off a 1:1 Chatbot and Chill session! ----------------------- WORK WITH
MKW CREATIVE CO. Connect on social with Michelle at:
