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REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%

The 2% with Eric Partaker

CHAPTER

How to Get Into the Outdoors Business in the United States

A friend of mine, Bob Brigham, who is at least Brigham now, they're doing the outdoor business. They have outdoor stores. Throw it in the UK and have a big success. We eventually got a distribution going in 1979. At 11 years I had at least six failures. Six attempted people. But we tried and we failed for different regions, lack of money. Inability to supply the market in good time. A lot of things that we've managed.

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