I think Google was called completely flat-footed here, even though they shouldn't have been because they published the original paper on Transformers in 2017. They should have seen where all this was going, but they didn't. And I think if you look at the slack Microsoft Teams example of even a better engineer product who's excellent and widely deployed doesn't much matter when it's more cleverly distributed and priced. So those things again, you may still be right. It's just so early to know. But regardless, I think the pace of innovation here in development is going to speed up massively.