Introduction

Kate rudder is the principal at adaptive path, and teaches in the i x d programme at the california college of the arts. She was like one of the first sketch noters i ever knew of, and still does a lot of work in a helping people work better together through visual methods. Kate: I think we've had a history of using fairly a qualitative terms. You nnow, like, people will be happy, there will be more customers,. That type of thing. But then throughout the years, with better opportunities for instrumenting digital products, and yet kind of a growth of data and big data, all of that, it became more of a pressing question.

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