
#363: Leading Loyalty Insights from the USA
Let's Talk Loyalty
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The Darling of the Investor
Jen Schulder: I was generating hundreds of millions in just fee revenue from the paid program. But my finance team treated me like the Antichrist, because even though it's a points program. She says her first client was GNC; now she works with brands such as Purina and TGI Fridays. "If you're in David Buster's program, you're experiencing our work"
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