The Origin Story in Medical Affairs?

When we set out to build this company, we had a very, very strong thesis about the business model. This was a very unpopular thing. We had these big legacy data aggregators that just go out and resell data. But in our view, if we could take and de-commoditize the analytics and create an application experience that's truly superior, we could use very generic data. That's how we started the company and with that belief. And we proved that out in medical affairs, why we understood the use cases, we built fit for purpose. When we went to investors, we didn't have any aspiration, anything more than a great company serving medical affairs. Sure