
Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
Make It Happen Mondays - B2B Sales Talk with John Barrows
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Intro
This chapter explores Taylor Swift's combination of celebrity and savvy business strategy, showcasing her ability to transform challenges into opportunities. It highlights her decision to re-record music for control and her genuine fan engagement, offering valuable lessons for sales and entrepreneurship.
Transcript
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