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Crafting a Citizen Story (Jon Alexander)

How To Citizen with Baratunde

CHAPTER

The One Pound Christmas Tree

When did your excitement to get involved and serve in some way through advertising start to crack? I remember being in a meeting, talking through a hero products for a big retailers Christmas advertising. Someone at the table said the one pound Christmas tree, you can almost smell the exploitation. And it was just this moment of like feeling the flame inside, you turned down. But really interrogating this question ultimately of what are we doing to ourselves when we're surrounded with this story.

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