How I Built This with Guy Raz cover image

Dippin' Dots: Curt Jones

How I Built This with Guy Raz

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The Sweet Rise of Dippin' Dots

This chapter explores the pivotal challenges Dippin' Dots faced when launching their novel product during the early 1990s. Highlighting a key moment at the Kennedy Space Center, it details the brand's successful rebranding as 'Space Dots' and their innovative marketing strategies. The chapter also discusses the transition from a wholesale model to a franchise approach, reflecting on financial growth alongside the logistical hurdles of scaling the business.

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