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Blur - Deconstructing Misconceptions with Pacman

GoodWill Yunting

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Is the Air Job Farming Really a Powerful Consumer Acquisition Tool?

The blur token and tokens in general for a lot of platforms being used as a you know powerful consumer acquisition tool. What we've sort of seen it looks like based on the volumes is there's a stickiness to the users that were kind of acquired via the the care packages in the blur token. Is it simply down to targeting a specific user class? Yeah it's actually many factors but something that we really benefited from was being able to observe in hindsight how those prior token launches went and you know air job campaigns went. The only segmentations that have really worked is retail versus professional trader.

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