Ecommerce Playbook: Numbers, Struggles & Growth cover image

Growing Profitability ft. Marshall Morris of HomeLife Brands

Ecommerce Playbook: Numbers, Struggles & Growth

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Exploring the Diverse Offerings of HomeLife Brands

This chapter delves into HomeLife Brands, a hybrid e-commerce company diversifying its income through e-commerce, memberships, digital revenue, and a gaming site. Starting as a media company, they expanded into an e-commerce store launching brands like I Heart Dogs.com and The Hero Company.com, selling products with a give-back component supporting causes like shelter dogs and veterans.

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