042: Bri Williams on being predictably irrational
A LOAD OF BS ON SPORT
00:00
Behavoa Science Is Getting More Popular
Behavior economics was like a deconstructed stickydite pudding. There were ingredients everywhere, but nothing was codifying. So instead of going from a straight to b, we have to work through three behavior barriers. The first barrier is tpeople are lazy thinkers. They don't want to think too much. And the second problem is engagement. You know, how do i get people interested? How do you get people interested in classical music? In our spirit of generosity, trying to provide all the information and options can actually get further away from a decision because we've given them too many choices. This is very much the paradox of choice overload. But i wonder if i le i know i
Play episode from 26:01
Transcript
