
Behind the Winning Idea – 'Dirt for Good'
The WARC Podcast
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Ariel's 20-Year History as a Platform
Ariel is very much, you know, we talk about them kind of being born in the lab, and very focused on tech innovation. The UK tends to have more sensitive skin concerns so fairies quite focused on that from a laundry perspective as well as a wider master brand perspective. So can what's your what's your favorite spot because I'd like to drop a spot or two into the audio track here. Do you have a recent spot or are one that's that's got more years on it that you think is a great example of the dirt is good platform?
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