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Recode Decode: Sarah Frier

Decoder with Nilay Patel

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The Rise of Instagram and Its Acquisition by Facebook

This chapter explores the early influences on Instagram's success, particularly the artistic vision of its founders and their strategic marketing approaches. It highlights the stark contrast between Facebook's and Twitter's acquisition proposals, ultimately leading to Instagram's landmark deal with Facebook. The discussion further delves into the implications for both companies, including the challenges of integration and the balancing act between maintaining independence and gaining resources.

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