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E011: Choosing The Right Business, Communication, AI Commerce, Entrepreneurial Experience & More

OPERATORS

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The Future of Customer Service

Shopify is using AI to improve customer service. It's been meaningful and material, says Shopify CEO Sean Maguire. The company will eventually make 90% of the team in phone support a part of its automated system. But he doesn't want to test some shit on customers at scale because I also don't want to piss customers off at scale.

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