Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond cover image

Rick Rubin in Conversation with Malcolm Gladwell

Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond

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You Like It and You Don't?

There's a part in the book where we talk about cooperation, which is exactly this, working with other people. Historically, I'll say most times that people work together, there's a rivalry of ideas. Each person is arguing to win the debate,. And I'm saying that's not productive. The best way to do it is for everyone to demonstrate their ideas. It's even better if they're demonstrated in a blind way and then everybody picks.

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