The ‘Stair Step’ approach to entrepreneurship is a recurring theme on the TMBA. Coined of course by Startups For The Rest Of Us host Rob Walling. Essentially, it describes how you can build up your business chops by for example, starting a freelance business, then parlaying some of those clients into running an agency and then maybe Software as a Service, and so on.

But honestly, you can apply a similar approach in many different ways, including applying it to one brand, which is what today’s guest Ben Dziwulski, founder of WodPrep, which helps CrossFitters improve their techniques, has done over the course of many years. He talks to Dan about how WodPrep has grown into a $1.1M business that also allows him to enjoy the outdoor lifestyle he loves.