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PPC Masterclass on ACOS, TACOS, CPC, and Top of Search with Expert Pat Lum
Firing The Man
How to Use Top of Search to Increase Your Click Through Rates
Top of search is a really interesting tool that I think most people are still underutilizing. If you appear on the first page through, you know, top of search bidding and you get aggressive with that, the click through rates and the conversion rates are higher. So even though your cost per click is more, you might actually end up paying just a bit more or maybe even on par to acquire that customer.
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