2min chapter

Decoding the Gurus cover image

Guru Right to Reply with Jamie Wheal

Decoding the Gurus

CHAPTER

The Revolutionary Thinkers

"I'm someone who's a true polymath. I'm all over the place," says Brian Gurus. "My main claim to fame, if you'd like in academia, is that I founded the field of evolutionary consumption", he adds. 'The fact that it's even plausible is stunning'

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