Cookies 101: A Simple Breakdown on 1st vs 3rd Party Cookies + How To Analyze Cookies on Your Website
Conversion Tracking Playbook
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Using Google Tag Manager and Other Integration Types to Build a Data Warehouse
Ad tech vendors are going to be able to tie everything together and again, using that Macy's weather.com example, everything's automated and they do it for you. So ensuring you're owning and maximizing your data collection while remaining compliant is even more important because it's not automated.
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