Azeem Azhar's Exponential View cover image

Micromobility Will Change Our Cities (with Horace Dediu)

Azeem Azhar's Exponential View

CHAPTER

Why We Have the Car, We Don't Know Just Yet

Cars were far cooler than they are to day. Younger generations don't value them the way my generation did when we were young. But here's what encourages me, is that marketers are starting to turn to positioning the micro vehicle. It's sort of like it's washing their brand with something a little bit cleaner. I sometimes wonder, you know what, what will prosper and what will start to an laps? We don't know just yet.

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