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The Delivery on an Expectation, or Delivery on a Promise
Great marketing is not about who arrives, it's about who s and a lot of us are focused on who arrives. It's about who stays. I don't think anything we do works unless that happens. The proxy for all this is awareness. And i think there's a hubris in that. If people were just aware of this, if they only knew my podcast existed, they would love it. But how about spend more time about the lovet part? You knowt you hae, a hundred people listen, you wish it was a hundred thousand. But what about the hundred who ware listening? Do they truly love it? Are they sharing it often? Are you hearing from