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MONEY DIARIES: Working Hard & Acknowledging Privilege!

She's On The Money

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The Importance of Strategy in Marketing

I realized probably about two years after doing finance that I really disliked it. My boss said, why don't you give marketing a go? And he goes, just give it a go. Seven years later, here I am absolutely loving my job. Marketing is more about strategy than it is about our creativeness. It's completely strategic. The creative is just one tiny component of what I actually do.

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